Design with purpose.

Products with impact.


We are passionate about products that reach people and give companies a future – efficient, circular and sustainable.

Because good development begins with genuine understanding – of users, processes and challenges.


Products that people understand. Design that moves businesses forward.


We are passionate about products that reach people and give companies a future – efficient, circular and sustainable.

Because good development begins with genuine understanding – of users, processes and challenges.



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Expertise

Passion

Team spirit

Experience leads to progress. Human-centered technology leads to trust.

Our industry projects demonstrate the versatility of industrial design: from mechanical engineering and medical technology to consumer products and animal welfare, and on to mobility, interface design, and sustainable product development. Each project combines technical understanding, user focus, and a clear design philosophy.


Machine design



With the new K700 series, Felder introduces an industrial design that visibly reflects technical precision, professional performance, and modern value. The clean lines, minimalist design, and thoughtfully designed operating areas give the machine a contemporary presence – robust, high-quality, and clearly rooted in the professional environment.


Hobby farming



Animal welfare begins where animals live. With bunnycase, our design studio demonstrates how industrial design goes beyond mere form. The focus was on developing a species-appropriate, well-designed, and aesthetically pleasing enclosure that meets the needs of rabbits as well as the demands of modern living environments.

The project combines functional product development, animal welfare, and a clear design language into a solution that unites utility, responsibility, and aesthetics. From the initial idea to the market-ready product concept, bunnycase was developed with the aim of enabling a better coexistence between humans and animals.

bunnycase represents our understanding of design: user-oriented, responsible and with a focus on genuine quality of life.

Vending in the office




We design products that transform function into experience. With this luxury vending coffee machine, the goal was to combine technology, enjoyment, and elegance. The result: a product presentation that impresses in sophisticated environments, guides users intuitively, and presents hot beverages as a moment of quality and style.


Co-creation with over 25 years of design and development experience.



Good product development arises from dialogue. We understand co-creation as a structured exchange between companies, users, technology, and design. In doing so, we bring together different perspectives, make ideas visible, and translate requirements into marketable product concepts.

plato-designgroup accompanies this process with experience, user understanding, and a clear focus on feasibility. This results in products that function technically, convince people, and succeed in the market.

Long-standing customer relationships confirm this quality.

Time to market

We develop marketable product concepts from ideas – structured, user-oriented, and feasible. For established B2B companies as well as ambitious startups.

Motor mowers in

any terrain



The new FBM Superior demonstrates how technical performance translates into a well-designed work tool. The focus was not only on power and robustness, but above all on combining ergonomics, control, and safe operation in uneven terrain. Its compact design, clean lines, and operator-oriented operation make this motor mower a professional tool that noticeably simplifies everyday work.

FBM Superior thus stands for industrial design that makes technology more understandable, use more comfortable, and performance tangible in operation.


Circular Design & Sustainable Value


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Strategic Design Management


Structuring design processes, coordinating teams, accelerating decisions. Structuring design processes, coordinating teams, accelerating decisions.

Schedule an initial consultation


An initial exchange and getting to know each other is essential for initiating a business relationship. We are happy to meet via video call or in person at your location.

Volunteering / VDID Region Bavaria



As the former chairman of the Bavarian regional group for almost seven years, it was very important to me to prepare and present current topics for colleagues, students, and SMEs at events. At venues in Munich for MCBW and Nuremberg for the Digital Festival, you can still learn exciting things about current and future topics. My successors will continue and modernize the role in the same spirit.

We can look back on a successful term in office, during which we achieved high-caliber events and sustainable successes in cooperation with the Bavarian State Ministry for Economic Affairs, Bayern Innovativ, the Nuremberg Chamber of Industry and Commerce, the Swabia Chamber of Industry and Commerce, Bayern Design. I would like to take this opportunity to thank our members and partners for their support.